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Building a Communication Hub That Actually Performs: How Conversate Uses SignalWire to Power Their Platform
When your entire business depends on communication, there’s no room for lag, dropped calls, or unreliable APIs. That’s exactly why Conversate, a company born out of its own frustration with off-the-shelf SaaS tools, chose SignalWire to be the foundation of its all-in-one communication platform.
Built for Themselves, Now Built for Everyone
Conversate didn’t start as a product company, it started as a necessity. With multiple internal businesses struggling to find the right communication tools, the team decided to build their own solution: a centralized hub that unifies voice, video, SMS, IVR, screen sharing, and web chat into one seamless experience.
But building an all-in-one platform only works if the underlying tech is rock solid. For Conversate, that meant one thing: finding a communications partner that could keep up with their demands.
Why Conversate Chose SignalWire
Conversate evaluated other providers—but persistent issues with latency, call quality, and support made it impossible to deliver the kind of real-time experiences their users expected.
“Our sales teams couldn’t convert leads when there was a three-second delay on a call. That kind of latency is a deal-breaker in B2B conversations.”
SignalWire eliminated those issues. By offering carrier-grade quality, a modern developer experience, and true low-latency performance, SignalWire became the foundation for Conversate’s core services:
Voice calling
Video calls and screen sharing
SMS and messaging
Interactive Voice Response (IVR)
A Platform Built to Scale
Today, Conversate continues to expand their communication offerings with confidence, knowing their platform is built on a reliable, modern infrastructure.
Whether it’s for sales, support, or internal team collaboration, they’re delivering real-time communication that feels like it’s happening in person—without the headaches that used to come with it.
What is RCS messaging?
Rich Communication Services (RCS) is the next generation of mobile messaging, designed to replace SMS and MMS. It supports high-quality images and video, verified sender identities, read receipts, typing indicators, and interactive elements like carousels and quick replies, all within the phone's native messaging app.
What is RCS Business Messaging (RBM)?
RCS Business Messaging (RBM) applies RCS capabilities to brand-to-consumer communication. It lets businesses message customers from a verified brand identity instead of a phone number, share rich media and documents, offer quick replies and CTAs, and handle actions like appointment confirmations and payments without the customer leaving the chat.
Is RCS replacing SMS?
RCS is positioned as the successor to SMS, but the transition is gradual. Businesses should adopt RCS where supported while keeping SMS and MMS as fallback channels for devices and networks that don't yet support it.
Does iPhone support RCS?
Yes. Apple added RCS support starting with iOS 18, with RCS Business Messaging support arriving in iOS 18.1. Combined with existing Android support, this brings RCS to the large majority of smartphones in the US.
Is RCS more effective than SMS for customer engagement?
Yes. Nearly 80% of consumers say RCS makes them more likely to engage with a brand, and RCS campaigns can achieve click-through rates up to 7x higher than SMS thanks to rich media, interactivity, and verified sender trust.
ow do businesses start sending RCS messages?
Businesses must first register an RCS agent, an approval process involving Google, aggregators, and mobile operators. From there, they can define use cases like marketing, customer service, or appointment reminders. SignalWire guides businesses through registration and campaign planning.
Which industries benefit most from RCS?
Retail, finance, and healthcare are early leaders. Retailers use RCS for in-chat purchases and product carousels, financial institutions use it for secure verified messaging and account alerts, and healthcare providers use it for appointment scheduling and reminders.
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